With high development, Artificial Intelligence (AI) has entered the creative field. The potential impact of AI on the creative industries is a matter of great concern in recent times. Is AI gradually replacing humans?
Artificial Intelligence (AI) has “stumbled” into content creation and art. With the current development rate, it can generate exceptionally high-quality paintings and photography within mere seconds. What is the potential impact of AI on the creative industries? Follow Watermelon’s article for more.
Some of the creative fields can involve AI:
Writing:
The most conspicuous in the writing field is predicting text features on your phone and checking for spelling errors to improve the text's quality.
AI and creative writing have been effectively applied to social media management. It can support many forms of content, such as text, images, video, and audio, that help businesses optimize work productivity by 5-10 times.
For example, ChatGPT (developed by OpenAI company) is a model using AI technology known for its ability to create human-like text with keywords. You can use it to create articles, emails, and advertisements, provide information or give suggestions to help solve problems, and even assist in writing a complete essay.
In addition to ChatGPT, there are now many more AI tools capable of creating text-generating content, such as Bard (launched by Google in February 2023 as a heavyweight rival of ChatGPT), Bing AI, Jasper AI….
Painting and graphic design:
The most visible application of AI in imagery is the automatic photo editing features. With just some taps on smartphones, AI will take over by enhancing brightness and contrast and making the photos look better.
Creating artwork using AI systems produces unbelievable results. Tools such as DALL-E 2, Midjourney, and Stable Diffusion are popular on the Internet and rapidly gaining attention. Just input a few words describing your idea, and based on this data, AI will generate a complete image for you.
A man in the US named Jason Allen used Midjourney to create the painting below. He won the first prize in the digital painting contest at the Colorado State Fair with a reward of $300.
Midjourney is one of a growing number of such AI image generators - others include Google Research’s Imagen and OpenAI’s DALL-E 2. Anyone can use Midjourney via Discord, while DALL-E 2 requires an invitation, and Imagen has not been for users outside Google.
Music:
At the beginning of 2023, the first teaser of the girl group MAVE: was officially released on their SNS channel. The group lineup includes 4 members: Marty, Zena, Tyra, and Siu. Remarkably, this is not a human music group but virtual idols created using AI. This group was born as a collaboration between Netmarble F&C and Kakao.
Every move, from the distinct K-Pop style dance steps to the facial expressions, is in line with the idols' style. MAVE:’s dance is becoming a Dance Challenge on YouTube and TikTok.
Furthermore, AI provides substantial support in music production activities, such as music composition and scoring, with tools like AIVA, Amadeus Code, and others.
Interior design:
Interior AI, a recently emerging AI platform specializing in architecture, assists users in creating new styles and functions for their interior spaces.
This program takes 2D images of interior spaces as input, which can be images found online or photos taken by the user. Then, it modifies the picture to fit one of 16 pre-selected styles, ranging from Minimalist, Art Nouveau and Biophilic to Baroque or Cyberpunk.
The program also allows users to select various functions for each room, such as a kitchen, living room, workspace, outdoor area, or gym. It can be regarded as a breakthrough in the interior design aspect and technology, empowering users to explore new ideas and inspirations for enhancing their homes.
Fashion Design:
AI has found application in many different facets of the fashion industry, including conceptualizing, designing, improving products, and figuring out how to bring them to customers…
AI can also predict global fashion trends based on data analysis. Concurrently, it is also used for product design by creating vivid and trendy 3D models.
Artificial intelligence also plays a role in analyzing customer information regarding personal style, preferences, and physical appearance to find suitable fashion styles.
AI Fashion Week officially kicked off from April 20th to 21st, 2023. It has attracted significant attention from both fashion and tech enthusiasts worldwide. Over 60% of attendees used the Midjourney platform to create AI-generated fashion products.
Irina Perviy, a Ukrainian designer, has created an AI fashion collection from traditional values such as wheat grass, fields, etc. She utilizes sewing techniques, embroidery, and rustic costume materials from the homeland for her design inspiration.
Impact of AI on creative industries:
Positive impacts:
Speed up the creative execution:
From the examples provided, the combination of AI tools and techniques enables artists to produce artwork quickly. Unlike manual work, some images/ articles may take several hours or a few days.
Thanks to AI, artists can generate a large number of images in a short time, which can be highly beneficial for projects that demand numerous proposal templates for clients.
Increase the ability to access resources:
Artificial Intelligence can help users break the barriers of language, culture, and geography to access rich resources. It will be a strong support for the artistic creative process.
AI tools can also make it easier for artists with disabilities or technical limitations to create their works.
Negative impacts:
Besides the above benefits, AI spells trouble for creatives too:
Reduce manual work:
In many cases, AI does not have a negative effect when it reduces the manual workload of humans. However, any job requires sound knowledge and skills. AI can provide basic information. For the best use of it, users need to have their expertise.
AI spells trouble for creatives about time. When we get used to shortening work progress with AI, it implies that we would prolong our working hours without AI. It inadvertently creates dependency, especially for newbies whose skills don’t meet the work field requirements.
Lack of uniqueness:
Uniqueness is something found only in one person. In creativity, uniqueness is a strength that helps to leave a mark and build the brand of each individual.
Creative AI systems often operate based on learning models trained from data. It can make AI-generated products tend to "copy" or "mimic" patterns from the input data without producing uniqueness.
Can AI replace human creativity?
“Machines and artificial intelligence may outperform humans in data collection and processing. However, they will not be able to replace human creativity and initiative in market research,” said Dr. Jason Pallant (lecturer in Marketing at Swinburne University of Technology)
AI technology will collect and analyze data from various sources and generate ideas based on that information. It is impossible to create new ideas without prior data.
The involvement of AI in the creative industry in the future is not a replacement but will be a collaboration and synergy.
Human beings possess knowledge with high sensitivity. To create products that touch the hearts, creators must infuse them with emotions, experiences, genuine feelings, as well as understanding and empathy. These are something that machines can hardly achieve.
However, the development potential of AI is enormous in the future. Currently, AI can replace humans in basic creative products. Therefore, creators need to continuously enhance their knowledge and skills with a sense of responsibility and a proactive attitude in their work. With these qualities, you will never be afraid of being replaced by AI.
Closing Thoughts:
Like any other tool humans create, whether AI is good or bad largely depends on the users. The potential impact of AI on the creative industries encompasses both positive and negative aspects. Knowing how to harness AI properly can help us generate numerous ideas and optimize our work.
